Aureli
/a [‘aureli]
Sentirsi D’oro ~ Feeling Golden
Aureli London is a design-powered brand that’s exposing the ugliness of the jewellery industry. Massive markups on products not worth even a 10th of what they sell for, we’re here to change that. 
Each piece starts off as nothing but a mere ‘lightbulb idea’ that arrives to us in a state of chaotic creative flow. We then begin the tireless process of hundreds of iterations and revisions until we’ve crafted the perfect piece, at the perfect price, in the perfect packaging. 
As the name suggests, these pieces are designed to have you feeling golden, from the moment you unwrap our custom suede packaging to the second you slip on your jewellery. 
We’re here to create an experience, not a product. 
Try the Aureli experience.